Matt Belkin of Omniture: Web Analytics is Easy!

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Eric Peterson, CEO of WebAnalyticsDemystified, takes issue with a recent blog post by Matt Belkin, VP-consulting at software firm Omniture, who says Web analytics is “easy.” Counters Peterson this week, "But you’re wrong, Matt. Web analytics is hard. Ask your customers, they’ll tell you.” He goes on to list all the reasons why Web analytics is hard. What’s your take? READ MORE
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