BtoB Maureen Moore By Sean Callahan. Published on June 11, 2012. READ THIS NEXT BtoB Marketers: Are You Mobile Yet? In this article: BtoB Sean Callahan View all articles by this author Most Popular Coinbase tells crypto haters to eat their words in new ad Jennifer Aniston on health, her latest brand partnership and ‘no uterus, no opinion’ How agencies are prioritizing mental health two years into the pandemic WHAT TO READ NEXT BtoB Marketers: Are You Mobile Yet? An Innovative B2B Marketing Deal Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud IBM Looks to Strengthen the CIO and CMO Connection CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer Ally Financial Starts First Unified Brand Campaign Thomson Reuters Takes Over Grand Central Station