Why is Measuring Lead Gen in Social Media So Hard?

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Social media guru Paul Dunay ponders the question of why it’s so hard to measure lead generation using social media, and he proposes a few ways to get started. For example, “Right now you have to think of ways to use social media as an ‘outpost’ for your content and use that outpost to drive back to your website.” Read his blog to find out more strategies.
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