Media companies must get vertical

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On his “The Steve Rubel Stream” blog, Steve Rubel, who is senior VP-director of insights for Edelman Digital, writes in a blog post (which that doubles as his August column for Forbes) that giant media companies may quickly become a thing of the past. “Just as Ma Bell divided itself up into dozens of baby bells back in the 1980s—and arguably to the benefit of consumers and the telecommunications industry—many media companies will need to do the same to cope with the new digital dynamic,” he writes. Further, he says that the firehose of digital content, the increasing dominance of social media and the rise of mobile will benefit media companies that get narrower with their content.
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