Media, marketing executives optimistic about economy Media Source buys library titles RMG, form out-of-home partnership DoubleClick for Publishers unveiled

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After a dismal 2009, 70% of media and marketing services executives around the globe expect a “stronger” economy this year, according to a survey released last week by AdMedia Partners. Executives expect 3% growth in advertising spending this year. They're also optimistic about digital spending and growth in their own businesses, anticipating 10% growth in both areas. Four in five respondents expect deals by strategic buyers will increase, while about half (48%) anticipate that deals by financial players, which are hamstrung by the credit markets, will increase this year. The perception remains that it's an M&A buyers market, with 92% of respondents advising buyers to “act now,” while only 32% of respondents urge sellers to do the same. Media Source has acquired Library Journal and School Library Journal from Reed Business Information US. Media Source owns the Junior Library Guild, The Horn Book Magazine and The Horn Book Guide. “Library Journal and School Library Journal are valuable magazines that deserve a corporate home focused on libraries,” Randall Asmo, CEO of Media Source, said in a statement. “We respect the history and contribution of LJ and SLJ. Our goal is to build upon those strengths to provide a vital and comprehensive service to the librarian community.” RMG Networks and The New York Times have launched Today aimed at the out-of-home market. Today is displayed on video screens in more than 800 business district cafes and restaurants in the New York, Los Angeles, Chicago, Boston and San Francisco markets. After seeing the stories displayed on the screens, viewers can access on their mobile devices to receive a direct link to the Today mobile site, which features the full articles displayed on the screens. Google announced that it has developed new ad serving technology for online publishers. This technology is available in two versions: DoubleClick for Publishers, which is aimed at larger online sites, and DFP Small Business, a free version for smaller Web sites. The technology features a new interface, more detailed reporting data to help publishers identify where revenue is being generated and algorithms that help improve ad performance. Additionally, DoubleClick for Publishers features a new public API that enables publishers to integrate apps that can improve efficiency.
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