Media Metrix to buy AdRelevance

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New York--Media Metrix, an Internet and digital media measurement service, Wednesday said it has agreed to acquire AdRelevance, an Internet advertising measurement and ad tracking service, in a stock deal valued at nearly $60 million. With Seattle-based AdRelevance, Media Metrix plans to offer tracking data on ad spending, placement, creative and competitive online advertising market share. The acquisition will expand Media Metrix's services to advertisers, advertising agencies, media organizations, financial analysts and e-commerce marketers.
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