Media Power 50: No. 9 InformationWeek

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InformationWeek, the flagship IT publication of CMP Media, has emerged from the tech downturn with an impressive 33% share of the IT market and last year dwarfed its closest competitor by 1,200 ad pages, according to Michael Friedenberg, VP-group publisher for the InformationWeek Media Network.

"We have the largest circulation in the IT space-440,000-of which 60% is IT management and 35% is corporate management, and we reach 100% of the Fortune 1,000 companies," Friedenberg said. "But print is just part of what we're offering. The real value to advertising with us is that we offer a complete media platform backed by unequaled editorial power that also extends throughout CMP Media's considerable technology portfolio."

For example, a recent global campaign for Hewlett-Packard Co. included 22 CMP publications, six Web sites, several downloadable white papers and other value-added materials in eight countries. "How many publications and publishing houses can deliver this kind of reach?" Friedenberg asked.

InformationWeek recently launched a weekly archived Web show, "Inside InformationWeek." It features the magazine's editors recapping top IT news. Each episode runs five to 10 minutes and is presented by an advertising sponsor, which gets to run a short ad.

"`Inside InformationWeek' is just another way for us to establish our thought leadership in this space," Friedenberg said.

On the print side, InformationWeek last year launched IW China.

"InformationWeek puts our b-to-b advertisers into a very strong editorial environment," said Mike Pilaso, associate media director at Universal McCann, New York. "But just as important, it delivers that elusive senior-level IT and corporate executive audience everyone in this sector wants." -R.S.

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