Phone: (212) 556-1234
Circulation: 1.61 million (weekdays); 2.1 million (Sundays) **
Traffic: 43 million UMV *****
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): Varies by category
Ad rate (online): Varies by category/placement
Comment: The New York Times recently announced several key initiatives, including more emphasis on brand extensions and video production. NYTimes.com now offers unlimited free access to its video content.