Mediaplex releases dynamic behavioral targeting suite

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Westlake Village, Calif.—Mediaplex, the technology division of online marketing company ValueClick, has released a behavioral targeting suite of tools that identifies potential customers based on previous behavior, and delivers relevant messages and offers to them.

Mediaplex’s Dynamic Behavioral Marketing suite also includes optimization, to measure and evaluate the performance of creative materials; rich media creative, with the ability to include personalized, relevant communications; and reporting on the results of each creative offer, the company said.

—Christopher Hosford

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