MeritDirect appoints Sanchez CEO

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White Plains, N.Y.—Database marketing company MeritDirect has named Rob Sanchez as its new CEO. Sanchez succeeds MeritDirect founders Mark Joyce and Ralph Drybrough, previously joint CEOs of the company, who are retiring.

Sanchez, one of the original partners of MeritDirect, previously served as the company's president-data and media services. He started MeritDirect's list management and interactive services area, which later became data and media services.

In July Sanchez was named to BtoB's “Who's Who in 2012” list of influential marketers and marketing vendors.

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