MeritDirect, Penton roll out email lead-gen service

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White Plains, N.Y.—Database marketing company MeritDirect, taking advantage of the Penton Media list business it won last year, has introduced a service that bundles email campaigns and actionable leads gleaned from Penton email list buys. The companies' Email & Lead Advantage Program includes a test and retest phase, intelligence into what segments perform for a campaign and the ability to mail or call those who have demonstrated interest in a product or service. The segmentable Penton Media database includes about 3 million subscribers via permission-based email addresses.
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