MeritDirect wins Vance Publishing list business

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White Plains, N.Y.—Database marketing company MeritDirect will manage all database lists for b-to-b publisher Vance Publishing. The lists are drawn from subscribers and registrants to Vance’s food, hair salon and woodworking group brands.

Vance’s food group includes such brands as Drovers, Dairy Herd Management, PORK and Bovine Veterinarian, as well as other titles in the produce production and merchandising markets. Salon brands include Modern Salon and Salon Today, while the woodworking group publishes Wood & Wood Products, Custom Woodworking Business and Closets.

The Vance Publishing portfolio includes more than 1 million names. The former manager was Statlistics.

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