Merkle acquires CFM Direct

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Lanham, Md.—Database marketing agency Merkle announced Monday that it has acquired Chicago-based direct marketing agency CFM Direct.

The deal gives Merkle offices in Chicago and Philadelphia. CFM Direct clients include Bank of America, Capital One, GE and TIAA-CREF.

Financial terms of the deal were not disclosed.

CFM Direct becomes part of Merkle's Commercial Markets group which serves clients in the financial services, retail, high-tech, automotive, pharmaceutical, consumer packaged goods, telecommunications and media verticals.

Investment banking firm AdMedia Partners acted as financial advisor to CFM Direct in the deal.

—Carol Krol

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