Merkle buys strategic consultancy Lenser

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Columbia, Md.—Database marketing agency Merkle has acquired multichannel strategic consultancy Lenser Strategy Group for an undisclosed sum. Lenser will become a part of Merkle subsidiary CognitiveDATA, which focuses on database accuracy and hygiene. (Merkle acquired CognitiveDATA last year.)

Lenser, based in San Rafael, Calif., had partnered with CognitiveDATA since 2009, working on technology to support address data accuracy and advanced merge-purge. The acquisition will enable the full integration of Lenser's strategic consulting services in support of Merkle's multichannel companies, according to Merkle.

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