Merkle names LaValle to head client services

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Columbia, Md.—Database marketing company Merkle Inc. has named Steve LaValle exec VP-client and advisory services, a new position at the company. Previously, LaValle was global leader-business analytics and optimization strategy services at IBM Corp. He also held analytic and customer relationship management consulting roles at consultancies PricewaterhouseCoopers and A.T. Kearney. Merkle said LaValle's appointment reinforces its capabilities in CRM analytics and strategic customer consulting.
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