Merkle, Zoot team up for financial services customers

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Lanham, Md.—Merkle, a database marketing agency, and Zoot Enterprises, a credit application processing company, announced they will provide enhanced scoring services to joint customers in the financial services industry. Merkle’s predictive modeling expertise combined with Zoot’s automated "credit decisioning" will help financial services companies more quickly and efficiently gauge credit risk, the companies said.

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