Michael J. Lavery, President- managing director, Audit Bureau of Circulations

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Michael J. Lavery
What: President- managing director
Where: Audit Bureau of Circulations
Why: Lavery has been working closely with his constituents on how to better report multimedia reach, as opposed to just print circulation. ABC recently introduced a “highlight box” for its “Consolidated Media Report” that aggregates in one section a business publication’s circulation pass-along receiverships and Web traffic.

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