Michael Mendenhall, HP

Published on .

What: Senior VP-CMO

Where: HP, Palo Alto, Calif.

Why: Mendenhall, who was named CMO in October, directs all of HP's corporate marketing operations globally, including brand marketing, customer intelligence, corporate communications and corporate affairs. Since joining HP, he has led the communications strategy behind HP's announcement that it was acquiring EDS, redefined HP's approach to digital media and rebranded research group HP Labs.

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