Michael Mendenhall, Senior VP-CMO, Hewlett-Packard Co.

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What: Senior VP-CMO
Where: Hewlett-Packard Co., Palo Alto, Calif.
Why: Mendenhall, who has served as CMO for three years, directs all HP corporate marketing operations globally. This year, he oversaw the launch of a corporate branding campaign, “Let’s Do Amazing,” estimated at $40 million. He has also been at the forefront of HP’s social media initiatives, including digital labs where HP tests the development of user-generated online support forums and other efforts.
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