Michael Phelps in high demand

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Flooded with high-profile endorsements since his eight-gold-medal domination of the Beijing Olympics last month, Michael Phelps has become an American media icon. Between appearances on CBS' "The Early Show" and CNBC's "Power Lunch," Phelps squeezed in a visit to the midtown Manhattan corporate headquarters of JPMorgan Chase & Co. on Aug. 28. One hundred and fifty employees in a packed auditorium gave the famed swimmer a standing ovation. Courtesy of Visa, one of his major sponsors, he sat alongside Frank Bisignano, JPMorgan's chief administrative officer, to engage in a 45 minute Q&A session focusing on his record-breaking achievement. A number of employees asked about the Olympian devoting substantial credit for his success to his mother, Debbie, his sisters and his 12,000-calorie daily diet. Perhaps the most poignant question of the day, from Bisignano, dealt with Phelps' captivating victory in the 100-meter butterfly race over Milorad Cavic of Serbia by one one-hundredth of a second. "What was going through your mind?" he inquired. "I thought, wow, I can't believe I out-touched him," Phelps replied. "I thought, you know what, maybe this whole thing is going to happen." —Tanya Meyer
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