Microsoft to add new features to adCenter

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New York—Microsoft Corp. will release a new version of its ad platform, Microsoft adCenter, in the next four to six weeks, the company told BtoB.

Microsoft has been beta-testing new adCenter features and gathering advertiser feedback along the way. New features include a pop-up help icon; campaign management tools to allow advertisers to perform bulk edits and deletes on keywords; a favorites tab to tag ads and keywords that require regular management and updates; and so-called "breadcrumbing," which is a navigation system for advertisers to more easily move within the adCenter user interface among campaigns, ad groups and keywords.

Microsoft said advertisers can familiarize themselves with the new features now on the adCenter beta site at

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