Microsoft completes aQuantive acquisition

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Redmond, Wash.—Microsoft Corp. completed its acquisition of online advertising company aQuantive and announced the formation of a new Advertiser and Publisher Solutions (APS) group.

The new group will be responsible for building and marketing all Microsoft ad platforms, including Atlas, DRIVEpm, MSNDR and Microsoft AdCenter, as well as emerging new media platforms such as mobile advertising.

The APS group will be run by Brian McAndrews, previously CEO of aQuantive, who will report directly to Kevin Johnson, president of Microsoft’s Platforms & Services Division.

“Today we take a significant step forward in our ability to capture share of the $40 billion online ad opportunity and the larger $600 billion ad market, which is rapidly shifting to the world of online and IP-served platforms, including TV and gaming,” Johnson said.

Yusuf Mehdi will take on the new role of senior VP-strategic partnerships, in the Platforms & Services Division, and Mike Galgon, an aQuantive co-founder, will be chief advertising strategist.

—Kate Maddox

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