Microsoft launches Tablet PC

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New York--Microsoft Corp. Chairman Bill Gates unveiled the Tablet PC Thursday at a launch event in New York, where he was joined by corporate customers and partners that have developed applications for the notebook PC.

The Tablet PC is a mobile computer that runs the Windows XP Tablet PC Edition operating system and has digital pen technology in addition to a keyboard.

"The launch of the Tablet PC marks an exciting new era of mobile computing that is limited only by the imagination of its users," Gates said at the launch.

Already, 26 corporate clients have developed enterprise applications for the Tablet PC. Two of these clients, Electronic Data Systems Corp. and Merck & Company Inc., demonstrated applications at the launch.

Microsoft has also signed on a slate of development partners, including Adobe Systems Inc., SAP AG, Siebel Systems Inc. and WebEx Communications Inc.

Microsoft broke an ad campaign in major newspapers, including The Wall Street Journal and The New York Times, and in business titles including Forbes and Fortune, to announce the product. The print campaign was developed by McCann-Erickson, San Francisco.

Michael McLaren, exec-VP at the agency, said the campaign does not have a tagline but carries the message, "Just when you thought you knew what your laptop could do, the Tablet PC changes everything."

--Kate Maddox

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