Millennial Media to acquire Metaresolver

Published on .

Baltimore—Mobile advertising company Millennial Media has agreed to acquire mobile-media buying and targeting company Metaresolver. Financial terms of the deal were not disclosed. Metaresolver uses technology that analyzes mobile user data to inform real-time ad bidding on mobile devices. Metaresolver will continue to operate from its San Francisco headquarters. The deal is Millennial Media's first acquisition since going public last March.
Most Popular
In this article: