New York—Members of the Millennials generation are the leading users of magazine and newspaper apps for cell phones and other mobile devices, according to data released Thursday by media research company GfK MRI. (Millennials, for the purpose of this study, were defined as people born between 1977 and 1994.)
Overall, 4.0% of adults (age 18-plus) said they read a newspaper app in the last 30 days. In the same time frame, 3.7% of adults said they had read a magazine app.
Millennials accounted for 57.3% of magazine app readers and 50.1% of newspaper app readers. At the same time, baby boomers (those born between 1946 and 1964) accounted for just 18.4% of magazine app readers and 20.0% of newspaper app readers. Males account for more than 60% of magazine and newspaper app readers.
The data cited were gleaned from GfK MRI's ongoing national Survey of the American Consumer, in which the company annually interviews more than 26,000 adult consumers in their homes.