Overall, 4.0% of adults (age 18-plus) said they read a newspaper app in the last 30 days. In the same time frame, 3.7% of adults said they had read a magazine app.
Millennials accounted for 57.3% of magazine app readers and 50.1% of newspaper app readers. At the same time, baby boomers (those born between 1946 and 1964) accounted for just 18.4% of magazine app readers and 20.0% of newspaper app readers. Males account for more than 60% of magazine and newspaper app readers.
The data cited were gleaned from GfK MRI's ongoing national Survey of the American Consumer, in which the company annually interviews more than 26,000 adult consumers in their homes.