New York--United News & Media's Miller Freeman announced Monday it intends to form an e-marketplace for the pulp and paper industry with Pegasus Capital Advisors. The portal, which will be called paperloop.com, will create an online exchange for the buying and selling of paper. The portal will be aimed at decision-makers in the paper, printing and converting industries. Miller Freeman publishes Pulp & Paper and Pulp & Paper International. In addition to its Internet presence, paperloop.com also will attempt to establish conferences and trade shows for the industry. Colin Campbell has been named president-CEO of the venture.