Mixpo, NCC announce partnership to extend TV spots online

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New York—Mixpo, an online video advertising technology company, and National Cable Communications (NCC) announced a partnership that will allow advertisers to extend their TV spots to the Web. Under the agreement, NCC will use Mixpo's video ad platform to give advertisers a way to run existing TV spots on cable-operator Web sites, providing interactivity and geo-targeting. NCC is jointly owned by Comcast Cable, Cox Communications and Time Warner Cable.
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