MMA opens analytics center in India

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Wilton, Conn.—Marketing Management Analytics, a provider of marketing ROI services, has opened its Global Center of Excellence in Bangalore, India. The center will develop predictive modeling and optimization techniques to help global marketers improve pricing, product planning, digital media measurement and other marketing functions. MMA will use a technology platform developed by SCAnalytics, which it acquired earlier this year, to develop analytics modeling for industries including automotive, consumer packaged goods, financial services, pharmaceuticals and telecom. The center will support MMA's expansion in the Asia-Pacific region.
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