Mobil Travel Guide to become Forbes Travel Guide

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Chicago—Mobil Travel Guide and Forbes Media announced that Mobil Travel Guide will become Forbes Travel Guide, effective Oct. 1.

This licensing agreement transfers the travel guide brand from ExxonMobil to Forbes. As part of the licensing agreement, the Mobil Four and Five Star Award designation will become the Forbes Four and Five Star Award designation for hotels, restaurants and spas beginning with the 2010 ratings.

"Coupling Forbes' trusted luxury brand with Mobil Travel Guide's respected stance in the travel arena was a natural fit. The partnership will vastly expand Forbes' presence in the consumer travel industry while upholding the credibility and excellence of the star rating system,” Miguel Forbes, president of television and licensing for Forbes, said in a statement.

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