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    BtoB

    Mobile, Content New Focus for B-to-B in 2014

    Annual BtoB Marketing Outlook Survey Shows Big Boost in Digital Spending
    By Kate Maddox. Published on January 06, 2014.
    READ THIS NEXT   
    BtoB Marketers: Are You Mobile Yet?

    Click below to enlarge.

    In this article:

    • BtoB
    Kate Maddox
    Follow View all articles by this author
    Most Popular
    Illustration of a cat in a space suit, wearing a crown, and drinking from a can of Coca-Cola

    Coke wants fans to use ChatGPT and DALL-E to create brand artwork

    Child hugging tree with heart

    Why purpose marketing isn't resonating with consumers—and how brands might change that

    Billboard with the Empire State Building, a Pride flag, the Staten Island Ferry and the headline "We Heart NYC"

    ‘We❤️NYC’—see the new campaign for New York City inspired by a tourism classic

    WHAT TO READ NEXT

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    BtoB Marketers: Are You Mobile Yet?

    An Innovative B2B Marketing Deal

    An Innovative B2B Marketing Deal

    Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen

    Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen

    Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud

    Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud

    IBM Looks to Strengthen the CIO and CMO Connection

    IBM Looks to Strengthen the CIO and CMO Connection

    CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer

    CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer

    Ally Financial Starts First Unified Brand Campaign

    Ally Financial Starts First Unified Brand Campaign

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