BtoB Mobile, Content New Focus for B-to-B in 2014 Annual BtoB Marketing Outlook Survey Shows Big Boost in Digital Spending By Kate Maddox. Published on January 06, 2014. Gift Article Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. URL copied to clipboard! × READ THIS NEXT BtoB Marketers: Are You Mobile Yet? Click below to enlarge. In this article: BtoB Kate Maddox Follow View all articles by this author Most Popular Ari Weiss, acclaimed creative advertising leader, dies at 46 Remembering Ari Weiss—friend, mentor and one-of-a-kind creative force How the FTC is reviewing the Omnicom-IPG deal WHAT TO READ NEXT BtoB Marketers: Are You Mobile Yet? An Innovative B2B Marketing Deal Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud IBM Looks to Strengthen the CIO and CMO Connection CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer Ally Financial Starts First Unified Brand Campaign Thomson Reuters Takes Over Grand Central Station