Mobile search, video ad impressions up strongly in Q1

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Chicago—Mobile paid-search impressions were up significantly in the first quarter, reaching 9.6% of all pay-per-click impressions across all platforms, according to a new study from Performics, a search engine marketing company owned by Publicis Groupe. First-quarter impressions of mobile paid search ads, measured against Performics' aggregated client base, were up 195% over the same period a year earlier, according to the company. Meanwhile, mobile video ad impressions also enjoyed strong growth, according to a study from ad network Rhythm NewMedia. Video ad impressions totaled 2.2 billion in the first quarter, up 36% from the last quarter of 2010. Of the various mobile ad units, in-stream units that play as commercial breaks had the highest completion rate, 87%, Rhythm said.
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