Modem Media picks DoubleClick for ad management

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Norwalk, Conn.--Internet advertising powerhouse Modem Media, Norwalk, Conn., said Tuesday that it has signed a two-year deal to make DoubleClick Inc. advertising management software its preferred solution for delivering and reporting on the efficacy of advertising campaigns. The deal calls for Modem Media to incorporate DoubleClick's Dynamic Advertising Reporting and Targeting (DART) software within Modem Media ME-business NetworkÏa marketing platform that covers all means of Internet advertising, including banners, e-mail and wireless. DoubleClick, New York, has long counted Modem Media as a key ally. The deal means the two companies will work together to ensure that their technologies are complementary as wireless advertising further develops.
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