Modem Media becomes Publicis Modem

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Paris—Digital marketing agency Modem Media has been renamed Publicis Modem, the global digital arm of Publicis Worldwide. The agency will be led by Martin Reidy, formerly president of Modem Media, who has been named CEO of Publicis Modem. Reidy will also assume the role of CEO of Publicis Dialog, a digital and marketing services agency.
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