Modem Media selects DoubleClick for ad management

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New York--Modem Media, an interactive marketing agency, has selected DoubleClick Inc. as its preferred ad management provider for the next three years for all of its U.S. offices. Under the terms of the agreement, Modem Media and its affiliates will use DoubleClick’s DART for Advertisers, an ad serving system, and MediaVisor, a Web-based campaign management service.
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