Monitoring v. Analytics

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Paul Dunay, global managing director of services and social marketing for Avaya, spent the month of January researching every social media monitoring, analytics, listening and reporting tool he could find. “In reality, there must be hundreds of firms out there doing social media analysis in some form or another, but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the two-plus years of social media data that's out there,” Dunay writes. His blog features a chart with detailed information on the most popular social media monitoring and analytics tools in the market.
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