Motorola rolls out new ad campaign

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New York—Motorola introduced a new ad campaign aimed at the government and public safety sector. The campaign, called “Second Nature,” was developed by BBDO New York. As part of the effort, BBDO created a microsite that works as a “virtual city,” where police chiefs, fire chiefs and municipal CIOs can go to explore Motorola technology in real-life situations.

The campaign also includes print ads, online ads, e-mail, direct mail and collateral. The budget was undisclosed.

—Kate Maddox

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