For Motorola, it takes a city


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Once an application is selected, users are taken through a virtual experience where they can interact with Motorola products to see how they deliver information across multiple networks in real time. For example, under the evacuation scenario, users are taken to an area of the city where a stadium has to be evacuated because of a power outage. As the scene unfolds, a police commander uses a Motorola digital radio and rugged notebook computer to implement evacuation plans; an emergency medical technician uses a Motorola handheld computer to communicate with the hospital; and power company personnel use Motorola's customer service request system to manage traffic and work-flow requests. In the threat surveillance scene, a Motorola video system detects an unattended backpack in a subway station, which alerts a dispatcher who sends video of a suspect to a nearby police officer using a Motorola handheld computer. While a police officer detains the suspect, a plainclothes officer uses Motorola's mobile automated fingerprinting identification system to identify the suspect. Within each scene, users can click on images of the various Motorola products to download product information, spec sheets and contact forms. “We want users to see the different Motorola solutions and how they apply to each scenario,” Conrado said. “This really shows how we address their needs across multiple technology platforms and make it seamless.” The campaign will be introduced in North America in the first quarter and will be expanded to global markets during the second quarter. The budget was undisclosed. M
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