MRI and Zinio form partnership

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San Francisco—Mediamark Research Inc. (MRI) and Zinio Systems have formed a five-year partnership to study the value of digital magazine audiences. MRI, which provides magazine audience research, will conduct a series of studies beginning with U.S. readers of consumer digital magazines through Zinio’s market database. Results of the research will provide advertisers with data to understand the value of digital readers, the companies said.
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