MSNBC introduces a new ad system

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Redmond, Wash.—The MSNBC Digital Network rolled out a new ad-rendering system called ServeView. ServeView intelligently place ads on pages, which, the company said, assures marketers that every ad impression they purchase has been seen by consumers.

ServeView only renders the ad when the ad location is within the viewable area of the user’s screen. Only then is the ad counted as a delivered impression.

“With ServeView, we’re only selling ads that are rendered in the viewable area. Why should marketers pay for ads that no one sees?” Charlie Tillinghast, president-publisher of MSNBC Digital Network, said in a statement.

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