Mullen names exec to bolster b-to-b operations

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Wenham, Mass.--Mullen has hired Jeff Winsper as exec VP-director of B2B business practice for the agency. Winsper will oversee all development efforts with an emphasis on various growth sectors, such as life sciences, health care, bio-tech, manufacturing and high-tech.

Winsper will be based in Wenham and oversee b-to-b work at Mullen’s offices in Detroit, Pittsburgh and Winston-Salem, N.C. Mullen’s current b-to-b accounts include Genuity and PTC.

The creation of this b-to-b practice at Mullen is positioned as one in a series of moves to diversify the agency’s business. In the past few years, it has started an interactive group, direct marketing group, and a women’s marketing consultancy.

Winsper was most recently the president of Leo Burnett Technology Group’s Boston office.

--Sean Callahan

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