BtoB launches

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San Francisco——a new product that gives small businesses access to a free, Web-based financial “dashboard” of their company finances—debuted this week. Entrepreneur Peter Justen launched the new product to address his own frustration with being unable to view his financial data, such as QuickBooks information, without calling his controller or accountant. The product employs a simple Web interface to view multiple pieces of data simultaneously and integrates with most accounting software.

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