Myers debuts Ad Confidence Index, optimism ahead

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New York--Myers Reports Inc., a leading marketing research firm, has introduced a new index designed to project advertising spending 12 to 18 months out. The inaugural Ad Confidence Index shows that marketers are more optimistic in their spending plans than they were at the height of the 1999 media boom. "Much of the consternation and fear of a sustained recession in the media industry is the result of overly aggressive and misinformed press reports," said Jack Myers, chief economist of Myers Reports. "We believe the media economy is merely experiencing a cyclical hiccup in what will be a period of sustained economic growth." Myers plans to issue ACI reports each quarter.
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