NAA: Online newspaper audience surges in third quarter

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Vienna, Va.—Nearly 57 million people have visited newspaper Web sites in the third quarter, a 23.9% increase from the same period in 2005, according to a new report from Nielsen//NetRatings for the Newspaper Association of America.

People continue to increase the amount of time they spend visiting newspaper Web sites, with the average visitor spending more than 41 minutes per month during the quarter, a 10.9% increase compared with the same period last year, according to NAA.

The report said that more than 58 million people visited newspaper sites in September, the highest number of unique users recorded since NAA began tracking such numbers in 2004.

—Matthew Schwartz

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