New York—The National Association for the Specialty Food Trade, a trade association for the specialty food industry, has selected Roth Partners, New York, for branding, following a review. Roth Partners will be responsible for developing a brand initiative for NASFT, which produces the Fancy Food Show, a trade show for specialty food producers, importers and distributors. The branding initiative will be designed to raise awareness of the NASFT and the brands of its member companies among the foodservice industry. Billings were undisclosed. The NASFT did not have a previous branding agency.