National Restaurant Association to offer daily deals in conjunction with trade show

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Chicago—The National Restaurant Association will offer a daily deals program built around its NRA Show 2011, which will be held in Chicago May 21-24. The program allows buyers to purchase a discounted daily deal online and then fulfill it face-to-face at the trade show. The daily deal associated with the trade show will be offered through Bizy, a b-to-b daily deal site. “The NRA Show Daily Deals program harnesses the power of Internet group coupon sites to create demand while simultaneously creating one-on-one interactions that match sellers with new buyers,” Mary Pat Heftman, exec VP-convention for the NRA, said in a statement.
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