Nationwide Insurance retains UM as media agency

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Columbus, Ohio—Nationwide Insurance announced it will retain Universal McCann as its media agency of record, following a review.

In addition to its previous media buying duties, including national and spot TV and radio, UM will now handle print and out-of-home media for Nationwide.

McKinney, Nationwide’s creative agency, will continue to handle creative development and media planning. Billings were undisclosed.

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