NBC will limit pre-roll video commercials to 15 seconds for short clips

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New York—Addressing user concerns over pre-roll video ads, NBC Universal said it will limit its pre-roll video ads to 15 seconds for short-form programming.

Beginning in July, NBC will use one 15-second pre-roll ad on video clips that run two to five minutes in length, said Peter Naylor, senior VP-digital media sales at NBC Universal, during an Interactive Advertising Bureau conference.

Currently, about one-third of NBC’s pre-roll video ads are 30-second spots, which NBC’s research determined is too long for short-form video programming, Naylor said.

NBC will continue to offer traditional 30-second ads during its long-form programming, such as regular length shows that run on its Web site.

—Kate Maddox

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