Neodata launches content analytics system

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Santa Monica, Calif.—Neodata Group, a provider of online publisher resources, announced the release of Newscurve, a content performance alert system for online news sites. The system provides online publishers with such real-time analytics data as click-through rates, page views, reader engagement, social activity and traffic sources. Newscurve pushes customized notifications about the analytics to channels including Chrome and Firefox extensions; email; Google Talk; Facebook Chat; and iOS and Android devices, the company said. It also integrates with other Neodata services, enabling users to incorporate audience profiling, personalized content recommendations and targeted advertising, the company said. “Our goal is to streamline the process of turning analytics insights into action,” said Neodata Group CEO Giovanni Giuffrida, in a statement. “We help publishers identify emerging trends on their websites without having them sit in front of dashboards all day.”
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