Neolane adds social media engagement features

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Newton, Mass.—Marketing software provider Neolane Inc. has enhanced its marketing suite to include new social media engagement and measurement features.

Neolane version 6 includes Twitter and Facebook posting management, email sharing, social permission management to help inform lead generation and enhanced one-to-one communications features, according to the company.

Also part of Neolane version 6 are enhancements to Neolane Microsites, which allows brands to enrich the website visitor experience, and better integration with Adobe SiteCatalyst by Omniture, to improve customer targeting based on online behavior, Neolane said.

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